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The CEO of America’s leading identity theft protection service says the evidence is clear

TEMPE, AZ – For the past two years LifeLock CEO Todd Davis has been giving out his real Social Security number to anyone who would listen. On TV, radio, in print – even for this story.

“It’s 457-55-5462,” Davis said in an interview from the headquarters of America’s leading identity theft protection service. “Of course, you should only share your Social Security number when completely necessary, but I give mine out because of my total confidence in LifeLock’s ability to guarantee my good name.”

LifeLock became the industry leader in identity theft protection by taking proactive steps to keep identity thieves from being able to use their members’ identities, even if their members’ personal information gets in the wrong hands.

What LifeLock doesn’t stop, they fix at their expense up to $1,000,000.

But how well does the LifeLock system work? Davis says look at the facts: (more…)